File Name: field experiments design analysis and interpretation .zip
This article presents an overview of field experiments and their contribution to the study of political behavior.
Handbook of Market Research pp Cite as. Among other methodologies, field experiments conducted in online and offline environments are rapidly changing the way companies make business decisions. This chapter explains why field experiments are a reliable way to reveal and to prove that a business action results in a desired outcome and provides guidelines on how to perform such experiments step by step covering issues such as randomization, sample selection, and data analysis. Various practical issues in the design of field experiments are covered with the main focus on causal inference and internal and external validity. We conclude the chapter with a practical case study as well as a brief literature review on recent published articles employing field experiments as a data collection method, providing the reader with a list of examples to consider and to refer to when conducting and designing a field experiment.
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Written by two leading experts on experimental methods, this concise text covers the major aspects of experiment design, analysis, and interpretation in clear.
A brief, authoritative introduction to field experimentation in the social sciences. Please choose whether or not you want other users to be able to see on your profile that this library is a favorite of yours. Finding libraries that hold this item You may have already requested this item.
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